Case Study: Project Color Hive
The world is gray. It’s been 30 years since the “rapture” and all the bees and pollinators have died out. Scientists discovered the how to bring them back.
Please scroll below to see other phases of this project by Jessie Prugh in association with Art Hive.
Phase 3: Proof of Concept / Project Color Hive Experience
Designed by Jessie Prugh, constructed by Jessie Prugh and Art Hive Team
The world is gray. It’s been 30 years since the “rapture” and all the bees and pollinators have died out. Scientists discovered the how to bring them back.
Immersive/experiential project was designed and presented to Washington Prime Group Inc. in multiple phases to build out a 20,000 square foot space in the Boynton Beach Mall, in Palm Beach County, Florida. Though the project was initially accepted, it did not move past the early design phase due to the 2020 COVID-19 pandemic. Below are images and above a video of proof of concept for the immersive experience, Project Color Hive. It was a booth presented at Art Palm Beach in 2020 where guests were immersed with all of the sights, sounds, and smells that would be affected if pollinators, especially bees, were to disappear from the planet.
Phase 2: Implementation / Project Color Hive Models
Models designed and constructed by Jessie Prugh
The world is gray. It’s been 30 years since the “rapture” and all the bees and pollinators have died out. Scientists discovered the how to bring them back.
Immersive/experiential project was designed and presented to Washington Prime Group Inc. in multiple phases to build out a 20,000 square foot space in the Boynton Beach Mall, in Palm Beach County, Florida. Though the project was initially accepted, it did not move past the early design phase due to the 2020 COVID-19 pandemic. Below are images of models built for the experiential immersive experience, Project Color Hive.
Phase 1: Ideation / Project Color Hive Backstory
Storyboard & backstory written by Jessie Prugh, Illustrated by Jon Hunt
The world is gray. It’s been 30 years since the “rapture” and all the bees and pollinators have died out. Scientists discovered the how to bring them back.
Immersive/experiential project was designed and presented to Washington Prime Group Inc. in multiple phases to build out a 20,000 square foot space in the Boynton Beach Mall, in Palm Beach County, Florida. Though the project was initially accepted, it did not move past the early design phase due to the 2020 COVID-19 pandemic. Below are a few samples of detailed illustrations of backstory for Project Color Hive.
Case Study: Hello Creatives at the Café Client: Capital One®
In 2018-2019, the Art Hive team was hired to create and implement free activations for the public to drive traffic to the Capital One® Cafés in West Palm Beach, Delray Beach, and Miami Beach.
The popular networking and interactive art event for entrepreneurs, creatives, and the like were held once a month at the Capital One® Café. Guests had a chance to network in a relaxed and fun atmosphere—create art, enjoy music, try new food and drinks, play games, and make new friends!
My team’s responsibilities included working with the Capital One® team to come up with themes, onboard speakers, and host events for the public.
Case Study: Art Hive Indie Bride
In 2014 the Art Hive team created a bridal show in order to engage our creative audience, advertisers, and local community. Sponsors included Whole Foods Markets, Compass GLCC (one of the largest gay and lesbian community centers in Florida), Palm Beach Gardens Marriott, and more. The event was a success—we hosted over 40 vendors and over 1,000 visitors to the event. We also created an influencer campaign and accompanying photo shoot with reality television star Lea Vendetta.
My team’s responsibilities included onboarding vendors, advertising event—on digital platforms and traditional media such as television, magazines, and newspapers. I was directly responsible for all graphics and creative assets associated with events.
